Thursday, November 24, 2011

Digital Vs Film - Are we still Photographer's? MARKET RESEARCH

As we are currently in a digital age and technology continues to improve digital sensors for camera's as small as a pin hole on mobile phones,

it is becoming more and more apparent that the term photography is becoming a thing of the past as professional and amateur photographer's are no longer CAPTURING an image using digital equipment but are now CREATING an image.

This new idea of thinking that Photographer's are no longer Photographer's but are now Image Maker's was highlighted in the August 2011 issue of Professional Photographer written by the Editor Grant Scott, titled

"Photography
is dead,
long live the
image . . ."


August 2011

Scott dialogues his conversation to Chris Duffy, Duffy being the youngest son of the late photographic legend Brian Duffy,

"Chris Duffy was talking about his new-found love for photography: old school photography involving film, tanks and darkrooms. He made the point that photography was about capturing an image and that as digital capture created images through coding and dots, it could not be considered photography. It didn't capture an image, it created an image"

Therefore Digital Camera Operatives should no longer be considered to be Photographer's but Image Makers or even Image Creators

Scott also believes that the current professional market for photographer's is suffering due to the vast numbers now wanting to be involved within the photography profession, he highlights that

"The new photographic community grows as it indulges its passion for high-quality image making shared with an international community of like-minded individuals for free. Is this a professional community? Are they professional image makers? Well yes, many of them are, as their work demonstrates but they are embracing a new way of being professional. The new landscape allows them to cross from passionate creators to professionals and back again through personal and commissioned projects. The new landscape allows for maximum imagination and creativity. It also relies on these elements to ensure recognition of their work"


No comments:

Post a Comment